In October, Lilium owners Ron and Lisa Pritchett, along with head designer, Taylor Pritchett, traveled to Miami, FL to accept the 2015 Retail Florist of the Year award. Lisa accepted the honor before an audience of 800 attendees at the Wholesale Florist & Florist Supply Association (WF&FSA) annual conference.
In an annual contest sponsored by WF&FSA and Florists’ Review magazine, Lilium, nominated by Miami grower Equiflor Corporation, was selected from hundreds of nominees from across the US and Canada.
Nominees were judged for:
- Visual merchandising/Store Design and Image
- Advertising, Marketing and Promotions
- Weddings and Events
- Flower variety and quality
- Customer Service
- Employee benefits and training
- Business Achievement
- Floral industry and community involvement
Thank you to all of our loyal customers for your continued support. While we were extremely honored to receive this recognition, we promise not to rest on our laurels. Lilium will continue to strive to meet and exceed our clients’ expectations with innovation, creative inspiration and top-notch customer service.
If you’d like to know more about Lilium’s story, please read the article that appeared the June issue of Florists’ Review magazine.