The color experts at the Pantone Color Institute have named their Color of the Year for 2018: Ultra Violet. The annual announcement is much-anticipated by designers, manufacturers and trend watchers throughout the country. The chosen color influences fashion, cosmetics, and all things for the home, from paint to textiles, furnishings to florals. Ultra Violet (Pantone 18-3838) is a celestial shade of purple, that falls on the cooler end of the spectrum. It calls to mind the vastness of the galaxy and all its mysteries.
Pantone is synonymous with color for a vast array of industries, but it started in the printing industry. They developed an innovative color matching system in 1962, including a swatch book, that ensures colors chosen would match from one print job to the next. The idea spread to include other industries, including plastics, digital technology, fashion and home. As the existing standard for accurate color communication, their color of the year selection becomes more influential with each passing year.
When choosing the annual color of the year, Pantone experts consider influences from fashion, film, technology, art and travel. They visit venues and events all over the world, including art shows, auto shows, and world events like the Olympic Games, making note of how color is being used.
Pop culture also influences the choice. For example, musical icons Prince, David Bowie and Jimi Hendrix have often been associated with shades of purple. The color evokes creativity and originality. It is also associated with royalty, wealth and complexity.
We are living in a time that requires inventiveness and imagination. It is the kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.Leatrice Eiseman, Executive Director of the Pantone Color Institute
The shade has both warm and cool tones in it, which makes it versatile. Ultra Violet blends well with other shades of purple, and also serves as a strong complementary color. Suggested palettes include:
In the floral industry, purples are popular for all occasions, but there is definitely a trend toward purple for weddings. Flowers in shades of purple are available in abundance, and, as you can see from the suggested palettes above, they pair well with many other hues a bride might want to include.
Ultra Violet can be incorporated into floral arrangements for any occasion. It can be either masculine or feminine, so it is a very versatile color. Flowers that capture the spirit of the 2018 Pantone color of the year include calla lilies, hydrangea, dahlias, lisianthus, zinnias, asters, roses, scabiosa, lilacs, chrysanthemums, delphinium, hyacinth, orchids, stock, violets and tulips.