Lilium has carried Jellycat plush toys in the shop for several years. We love their unique designs and high quality craftsmanship, and they make perfect gifts for baby showers, birthdays and holidays. While we knew kids loved receiving Jellycats, we didn’t anticipate the increased interest from the teen and young adult (Generation Z) crowd. Thanks to social media platforms like TikTok, Jellycats are all the rage, and have become quite collectable.
what’s the big deal?
Jellycats are not your average plush toy. They are so very cuddly, made with luxury fabrics and stuffed just enough to be floppy and squeezable. Their designs range from classic teddy bears and long-eared bunnies to sea creatures, insects and dragons. The company’s Amuseable line brings everyday objects like food, plants, sports equipment, and holiday icons to life with cheerful smiles and adorable dangling legs and feet.
We started getting phone calls before Christmas this year from parents looking for specific Jellycats, not for their young children, but for their teens and young adults. TikTok, in particular, is filled with video content of Gen Zs showing off their latest Jellycat acquisition. Jellycat introduces two new collections per year, but they also retire about 75-100 plush designs per year. This creates even greater demand for the rare and hard to find Jellycat.
Jellycats have become quite collectable. There are websites for collectors that feature databases to help fans manage their collections. The company has experienced a 59% increase in online searches over the past year, with 639,000 searches per month.
Jellycat releases new holiday styles each year, and most are sold out well before the holiday. Lilium will offer the Bashful Red Love Heart Bunny and Amusable Pink and White Marshmallows for Valentine’s Day 2024. Quantities are limited, so don’t wait to place your order, or stop by in person to claim them for your own.
New to our collection
Lilium is pleased to offer a large selection of Jellycats, including bunnies, bears, kangaroos, koalas, cows and hippos. 2024 is the Year of the Dragon, so don’t miss out on Drake the Dragon (retired in 2021) and Snow Dragon. We are adding several NEW Jellycats to our inventory, including Finnegan Frog, Bashful Lamb, Fuddlewuddle Lion and Bashful Wolf.
Stop by Lilium and meet our menagerie of wonderful Jellycat creatures. Take one or two home to add to your own collection!