The holidays are barely behind us, but we are headed full-steam toward Valentine’s Day. In the world of sports, all eyes turn to the Super Bowl February 4 and the Olympic Games on February 9. In the flower game, however, the biggest event of the year happens a few days later on February 14. Whether you mark the day with cards, flowers or candy, Valentine’s Day is one of the most anticipated (and sometimes dreaded) days of the year.  In honor of the big day, we thought we’d share a few fun facts about Valentine’s Day.

There was more than one Saint Valentine, but the one most associated with Valentine’s Day is the one who defied Emperor Claudius II by helping couples to marry in secret. The emperor felt single men made better soldiers, and forbade them to marry, but Valentine was sympathetic to their plight. Valentine’s actions cost him his head, but he is immortalized centuries later as we celebrate love. Isn’t that romantic?

Nothing takes you back to those classroom Valentine’s Day parties like a box of conversation hearts. Invented in 1866, Necco (New England Confectionery Company) now produces 8 billion conversation hearts each year. Production continues year-round to meet the February demand. Each box contains assorted messages (50-60 different ones are produced each year), including current references like, “IM Me.” If you have a few boxes left once Valentine’s Day has passed, don’t worry. They have a shelf life of five years!

Vernona, Italy, home of William Shakespeare’s fictional lovers Romeo and Juliet, receives approximately 1000 letters addressed to Juliet each year. Letters to Juliet are answered by members of the Club di Guilietta, who take their task very seriously.

Casa di Guiletta in Verona
Visitors to Casa di Guilietta leave behind love notes

Overall, $18.2 billion is spent on Valentine’s Day each year. The average man spends $150; the average woman spends $74. Approximately 9 million people will purchase a Valentine gift for a pet.

Hallmark began mass-producing Valentine’s Day greeting cards in 1913. Today, approximately $1 billion is spent on Valentines, making it the second largest card-giving occasion, behind Christmas. According to Hallmark, 50% of the US population purchases Valentine’s Day greeting cards. Of that number, half are purchased in the six days prior to February 14. Procrastinate much?

Hallmark's popup flower bouquet
Hallmark Valentine

Chocolates are a favorite gift choice for Valentine’s Day. We often see those heart-shaped boxes on retail shelves before the Christmas clearance signs even go up. Why chocolates? Historians tell us that physicians in the 1800s advised their patients to eat chocolate to calm their pinings for lost love. Chocolate increases the brain’s level of serotonin,  the feel-good chemical. In the mid-1800s, Richard Cadbury produced the first box of chocolates specifically for Valentine’s Day. He designed the heart-shaped boxes himself, adorned with roses and Cupids. Whether we purchase the chocolate to celebrate love, or mourn the lack of it, Americans spend $1 billion on Valentine’s Day chocolates each year.

Flowers remain the most popular expression of Valentine’s Day affection, with red roses topping the list of romantic blooms. Americans will purchase 220 million stems of roses for their Valentines this year.

The tradition of sending flowers comes from a custom of using non-verbal methods of communication. Looking back to the 1800s once again, specific flowers were assigned meanings to convey certain sentiments. Years later, we still honor many of the sentiments attached to our favorite blooms. The classic red rose symbolizes love, beauty, romance and perfection. Tulips stand for perfect love. Peonies are most often associated with romance and bashfulness, with some believing they bring good luck.

Corazon roses from Rio Roses, premium blue-ribbon roses, are known for their large, long-lasting blooms.
Tulips from Holland represent perfect love.
Fan-favorite peonies are not officially in season, but a few lucky florists will have them in stock.

Weekday Valentine’s Days are the busiest for florists, as people take advantage of sending flowers to their loved ones at work. With Valentine’s Day falling on Wednesday this year, consider sending an arrangement early in the week. You will get the best selection of flowers before the rush, and the recipient will be the first in the office to receive flowers (making them the envy of their co-workers, and making you the hero).

When it comes to sending flowers, anything goes! According to the Society of American Florists (SAF), about one third of women send flowers to their husbands or boyfriends. No significant other in your life this year? SAF says that about 20% of women will send flowers to themselves for Valentine’s Day. #wewontjudgeyou

Whether you are celebrating with your sweetheart, or celebrating single-hood, have a  Happy Valentine’s Day!

Taylor Pritchett, Lilium’s lead floral designer, was named the ‘People’s Choice’ winner at the 2017 Texas Designer of the Year Competition held on January 21. The contest was conducted by the Texas State Florists’ Association (TSFA), and held at the Dallas Market Center’s International Trade Plaza.

TIMED CHALLENGES

This year’s theme was ‘Imagination/Innovation’. Designers were asked to participate in three timed challenges with this theme in mind. The first challenge was an interpretive design capturing the essence of a quote by Albert-Laszlo Barabasi, “Imagination is at the heart of all innovation.” Prior to the competition, designers created a prop or container that would provide the base of their design. The flowers and supplies, as well as other creative elements, were provided by the TSFA, and were not revealed until the day of competition. Designers were given 45 minutes to complete their designs with the materials provided.

For the second challenge, designers had 30 minutes to create a holiday arrangement using an inspiration board provided by the Dallas Market Center. Again, the flowers and supplies, as well as the containers, were provided by the TSFA.

In the third and final challenge, designers were presented an envelope outlining a surprise situation.  Designers were asked to provide samples for a bride planning a winter wedding. Designs were to include a bridal bouquet, a one-dozen rose arrangement for the groom to present in his proposal, a boutonniere, and wedding flowers for the mother of the bride. Competitors had one hour and 15 minutes to complete all four designs using flowers and materials provided.

JUDGING CRITERIA

TSFA judges scored designs in all three challenges based on:

  • Category Interpretation
  • Creativity
  • Scale and Proportion
  • Unity, Harmony and Texture
  • Physical and Visual Balance
  • Focal Emphasis
  • Line, Movement and Rhythm
  • Depth
  • Color Balance and Harmony
  • Professional Application Regarding Mechanics

Prizes were awarded for first, second and third place. In addition, a People’s Choice award was given based on votes cast by event attendees. Taylor, who was competing for the first time, tested her skills against 15 other floral designers from across the state of Texas. Taylor is certainly Lilium’s choice for best floral designer, and we are proud that others recognize that, too!  Congratulations, Taylor!