The Pantone Color Institute, the most respected predictor of color trends, has spoken, and they have welcomed us all to the “Magentaverse.” Viva Magenta, color 18-1750 on the Pantone chart, is from the red family. The color is thought to promote a joyous and optimistic celebration. Reds are power colors, and Viva Magenta is a bright, crimson shade that balances boldness with a feeling of fun.
“Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,” according to Pantone.
natural meets digital
The “Magentaverse” reference is a play on the metaverse terminology. The metaverse is a digital reality that combines all aspects of social media, online gaming and virtual reality. Viva Magenta is expected to bring natural roots to this virtual world as much as to the real world of design, fashion, home decor, and a wide range of consumer goods.
The Pantone Color Institute collaborates with companies around the world to feature the Color of the Year in their products. The Color of the Year is like the ultimate influencer. Studies have shown that color impacts 85% of buying decisions. As soon as the winning color is announced, corporate creatives jump to work to integrate the trend into their product lines and market it to consumers. A rapid response to color trends gives manufacturers and retailers an edge over their competition. After all, in just 11 months, another color will be selected, and we start over again!
Today we are living in a unique multi-dimensional environment, one that combines physical and virtual. Laurie Pressman, vice president of the Pantone Color Institute, explains, “As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”
what colors pair WELL with magenta?
When the Pantone Color Institute selected its pick for 2023, they also created a palette of coordinating colors. According to Pantone, the colors that best complement Viva Magenta are Pale Dogwood, Gray Sand, Gray Lilac, Pale Khaki, Fields of Rye, Agate Gray and Plein Air.
Some interior designers took this advice to heart, allowing Viva Magenta to be the star against more muted hues. In other cases, designers doubled down on the vibrant color by pairing it with another bold shade such as emerald, plum, or black.
Florists are reacting positively to Pantone’s announcement, as nature offers many beautiful blooms that celebrate the 2023 Color of the Year. Roses, peonies, orchids, calla lilies, dahlias, ranunculus and hydrangea are only a few of the flowers available in a magenta hue.
“I think magenta is a beautiful color,” said Lilium designer Taylor Pritchett Zender. “I am excited to see the bold color used in weddings and events this year.”
Contact Lilium at 817-481-1565 or visit www.liliumflorals.com to see how you can enter the “Magentaverse” in 2023 with bold and beautiful florals.