Pantone’s 2024 Color of the Year is Peach Perfect

The world’s leading prognosticator of color trends, the Pantone Color Institute, has announced the 2024 Color of the Year: Peach Fuzz. Following last year’s vibrant pick, Viva Magenta, this year the Pantone Institute has opted for a softer, warmer, velvety hue.

This isn’t the peach of the ’80s (often paired with Seafoam Green). Peach Fuzz (Pantone #13-1023) evokes not only a color, but a texture. According to the Pantone website, “Visually arresting and inviting, Peach Fuzz is a nurturing peach tone that inspires us to instinctively want to reach out and touch. Conveying a message of tactility that comes through in sueded, velvety, quilted, and furry textures, luxuriously soothing and soft to the touch, Peach Fuzz is an enveloping peach hue that awakens our senses to the comforting presence of tactility and cocooned warmth.”

25 YEARS OF COLOR INFLUENCE

In 2024, Pantone’s Color of the Year program celebrates 25 years of highlighting the role color plays in our lives. The Color of the Year impacts fashion, cosmetics, home furnishings, product design and packaging, multimedia design and commercial interiors, to name a few. Today, the program is a globally-recognized barometer of color trends.

The Color of the Year selection is the result of ongoing discussions among Pantone Color Institute team members. They represent a wide range of design, cultural and geographical backgrounds. The common thread is expertise in color and design, and the ability to see the world through the “lens of color.”

That’s why I liken them to being color anthropologists. They have this intuitive ability to connect all that is taking place in the world and translate it into the language of color. What especially impresses me about the Pantone Color of the Year selection process is that although our Pantone Color Institute members reside in disparate locations and are involved in differing areas of design, we are always able to come to a consensus.
Laurie pressman, vice president

PEACHES ARE ALWAYS IN SEASON

You might think of peach as a spring or summer color, but it is actually versatile year-round. Some of our favorite fall arrangements include peach blooms.

brides pick PEACHes year-round

Peach is a very versatile color in the floral realm. Whether it’s peaches and creams, peaches with bright summer blooms, or peaches mixed with fall dahlias and grassy textures, brides are favoring peach hues for their ceremony and reception florals.

peachy blooms

Peach is plentiful in the floral world. Roses, dahlias, ranunculus, tulips and many other varieties are available in peach hues. It is an easy color to incorporate into a number of color palettes. As you can see below, peach can complement brights or muted tones just as easily as it works with rich jewel tones.

Contact Lilium at 817-481-1565,or visit our web site at www.liliumflorals.com to explore the use of this year’s color trends.

Viva Magenta named 2023 Pantone Institute Color of the Year

The Pantone Color Institute, the most respected predictor of color trends, has spoken, and they have welcomed us all to the “Magentaverse.” Viva Magenta, color 18-1750 on the Pantone chart, is from the red family. The color is thought to promote a joyous and optimistic celebration. Reds are power colors, and Viva Magenta is a bright, crimson shade that balances boldness with a feeling of fun.

“Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,” according to Pantone.

natural meets digital

The “Magentaverse” reference is a play on the metaverse terminology. The metaverse is a digital reality that combines all aspects of social media, online gaming and virtual reality. Viva Magenta is expected to bring natural roots to this virtual world as much as to the real world of design, fashion, home decor, and a wide range of consumer goods.

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Leatrice eiseman, EXECUTIVE DIRECTOR, PANTONE COLOR INSTITUTE

color collaborations

The Pantone Color Institute collaborates with companies around the world to feature the Color of the Year in their products. The Color of the Year is like the ultimate influencer. Studies have shown that color impacts 85% of buying decisions. As soon as the winning color is announced, corporate creatives jump to work to integrate the trend into their product lines and market it to consumers. A rapid response to color trends gives manufacturers and retailers an edge over their competition. After all, in just 11 months, another color will be selected, and we start over again!

Motorola Edge 30 Fusion
Wayfair’s textured pillow cover
Mistana Oriental Rug – Wayfair
Macy’s faux fur textiles
Boho posters from Etsy
Cariuma sneakers
Estelle stemless wine glasses – West Elm
Hydrow Wave Rower
Spoonflower wallpaper in Big Damask

Today we are living in a unique multi-dimensional environment, one that combines physical and virtual. Laurie Pressman, vice president of the Pantone Color Institute, explains, “As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”

what colors pair WELL with magenta?

When the Pantone Color Institute selected its pick for 2023, they also created a palette of coordinating colors. According to Pantone, the colors that best complement Viva Magenta are Pale Dogwood, Gray Sand, Gray Lilac, Pale Khaki, Fields of Rye, Agate Gray and Plein Air.

Some interior designers took this advice to heart, allowing Viva Magenta to be the star against more muted hues. In other cases, designers doubled down on the vibrant color by pairing it with another bold shade such as emerald, plum, or black.

bold florals

Florists are reacting positively to Pantone’s announcement, as nature offers many beautiful blooms that celebrate the 2023 Color of the Year. Roses, peonies, orchids, calla lilies, dahlias, ranunculus and hydrangea are only a few of the flowers available in a magenta hue.

“I think magenta is a beautiful color,” said Lilium designer Taylor Pritchett Zender. “I am excited to see the bold color used in weddings and events this year.”

Contact Lilium at 817-481-1565 or visit www.liliumflorals.com to see how you can enter the “Magentaverse” in 2023 with bold and beautiful florals.

Featured header photo courtesy of Rio Roses

PANTONE CREATES NEW COLOR AS COLOR OF THE YEAR

For the first time in its history, the Pantone Color Institute created a new color as its Color of the Year. Very Peri, described as a vibrant periwinkle blue with violet and red undertones, was invented especially for the honor. That’s right, none of the 1,114 existing Pantone colors were deserving of the 2022 crown.

“It was really important for us to come up with a new color, because we have a very new vision of the world now,” Pantone Color Institute executive director Leatrice Eiseman recently told CNN in an interview. In choosing the color(s) of the year, the Institute considers global events. The Covid-19 pandemic continues to influence their choices. In 2021, for only the second time, two colors were selected: Ultimate Gray and Illuminating (bright yellow). The colors symbolized emergence from a dreary time into a brighter future. Likewise, the Institute felt that Very Peri was a hopeful and happy shade that created a feeling of newness.

As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.
Leatrice Eiseman, executive director of the Pantone Color Institute

Digital influences

In addition to world events, Pantone studies the entertainment industry, art, fashion, design, travel and lifestyles for emerging trends. This year, technology played an integral part in their choice as our lives are increasingly tied to the digital realm, or metaverse. The color is found in platforms from the Fortnite video game to Zoom call backgrounds. To further promote the tech theme, Pantone partnered with Microsoft to launch Very Peri as a series of wallpapers, PowerPoint palettes, and even a Teams camera filter.

Power Point background and downloadable stock photo featuring Very Peri

peri partners

To give you a little inspiration for incorporating Very Peri into your world, Pantone provides suggested palettes. The color can be the star of the show among neutrals. It also serves as a complement to brighter hues.

Benjamin Moore paint company’s Color Preview collection includes Scandinavian Blue, which closely resembles Very Peri. They suggest pairing the color with a creamy white and silvery pale blue shade.

Benjamin Moore’s Scandinavian Blue, Simply White and Summer Shower

Peri weddinG?

Apart from the actual periwinkle flower (vinca), the blue-purple Very Peri color is rare in fresh florals. If you’ve fallen in love with the color and want to use it in your upcoming wedding, Lilium designers recommend incorporating the shade in your reception linens, invitations/announcements, bridesmaid dresses and accessories. It’s easier to coordinate florals to compliment the periwinkle tones than to find flowers in that specific shade. As shown in the suggested palettes above, there are many ways to build a color story around Very Peri.

“Living Coral” is Named 2019 Pantone Color of the Year

The Pantone Color Institute has declared the color of the year for 2019: Living Coral. The vibrant, yet soothing shade is thought to represent our ever-changing environment. Look for the warm, salmon pink shade to pop up in home decor, apparel and accessories, cosmetics, housewares and paint colors.

The Pantone Color Institute has been selecting a single color of the year (with the exception of 2016 when two colors shared the honor) for the past 20 years. Their selection is based on careful trend analysis. They explore the entertainment industry, world-wide art collections, fashion, design, and trending travel destinations. They also consider modern lifestyles, recreation trends, and socio-economic conditions. This year, they clearly give a nod to the environment, calling attention to the preservation of our coral reefs.

Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.Leatrice Eiseman, Executive Director of the Pantone Color Institute
Leatrice Eiseman, Executive Director of the Pantone Color Institute

Influences of Technology and Advertising

The Institute’s color choice also takes into account new technologies, materials, textures, and relevant social media platforms. They carefully monitor heavy hitters in the advertising world, like Apple and Airbnb, to provide hints as to trends on the rise.

Airbnb’s recent advertising campaign, shown here in a subway car, features a background very similar to Living Coral.

Floral Implications

2018’s designated color of the year, Ultra Violet, influenced wedding florals throughout the year. Greenery, the 2017 winner, impacted wedding trends in both color and use of natural materials. We expect Living Coral will do the same. In the floral world, the shade can be found in a variety of blooms: roses, dahlias, tulips, gerbera daisies, and peonies to name a few.

Living Coral pairs well with both light and dark colors. In floral arrangements, it is complemented beautifully by green foliage. It is equally at home with pinks and whites, or with fellow warm colors like yellow or orange. Living Coral pops against almost any shade of blue, particularly turquoise.

Coral anthurium sits front and center in this vibrant arrangement.

According to Pantone’s website, “Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.” Lilium agrees with their joyous assessment. We receive a variety of fresh flowers weekly, including blooms in the coral palette. We look forward to finding creative ways to incorporate this year’s Pantone Color of the Year into our fresh arrangements.

And the Winner is… Ultra Violet

The color experts at the Pantone Color Institute have named their Color of the Year for 2018: Ultra Violet. The annual announcement is much-anticipated by designers, manufacturers and trend watchers throughout the country. The chosen color influences fashion, cosmetics, and all things for the home, from paint to textiles, furnishings to florals. Ultra Violet (Pantone 18-3838) is a celestial shade of purple, that falls on the cooler end of the spectrum. It calls to mind the vastness of the galaxy and all its mysteries.

Ultra Violet influences across multiple categories

Pantone’s Power

Pantone is synonymous with color for a vast array of industries, but it started in the printing industry. They developed an innovative color matching system in 1962, including a swatch book, that ensures colors chosen would match from one print job to the next. The idea spread to include other industries, including plastics, digital technology, fashion and home. As the existing standard for accurate color communication, their color of the year selection becomes more influential with each passing year.

Ultra Violet dominates graphic design and packaging.

When choosing the annual color of the year, Pantone experts consider influences from fashion, film, technology, art and travel. They visit venues and events all over the world, including art shows, auto shows, and world events like the Olympic Games, making note of how color is being used.

Pop culture also influences the choice. For example, musical icons Prince, David Bowie and Jimi Hendrix have often been associated with shades of purple. The color evokes creativity and originality. It is also associated with royalty, wealth and complexity.

We are living in a time that requires inventiveness and imagination. It is the kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.Leatrice Eiseman, Executive Director of the Pantone Color Institute
Leatrice Eiseman, Executive Director of the Pantone Color Institute

Purple Pairings

The shade has both warm and cool tones in it, which makes it versatile. Ultra Violet blends well with other shades of purple, and also serves as a strong complementary color. Suggested palettes include:

Purple Reigns

In the floral industry, purples are popular for all occasions, but there is definitely a trend toward purple for weddings. Flowers in shades of purple are available in abundance, and, as you can see from the suggested palettes above, they pair well with many other hues a bride might want to include.

Ultra Violet can be incorporated into floral arrangements for any occasion. It can be either masculine or feminine, so it is a very versatile color. Flowers that capture the spirit of the 2018 Pantone color of the year include calla lilies, hydrangea, dahlias, lisianthus, zinnias, asters, roses, scabiosa, lilacs, chrysanthemums, delphinium, hyacinth, orchids, stock, violets and tulips.

Stop by Lilium or visit our website at www.liliumflorals.com to explore your passion for purple, and visit the Pantone Color Institute website at www.pantone.com to read more about this year’s pick.

2017 Pantone Color of the Year – Greenery

Lilium heartily approves of this year’s Pantone color of the year: Greenery. Of course, to us, it is Lilium green. It is the shade used in our logo, and throughout our shop, so we may be a bit partial. We are glad that others are embracing one of our favorite shades in 2017.

Each year, the Pantone Color Institute selects one color that symbolizes what is taking place in our global culture. It serves as an expression of mood and attitude.

Lee_Eisemann Pantone Color of the Year 2017 GREENERY

The name “greenery” describes a yellow-green hue inspired by vibrant colors found in nature. It is a nod to the go-green movement aimed at celebrating and protecting our environment. It evokes a spirit of renewal and restoration. The Pantone Color Institute sees Greenery as a versatile color that can be used with many different palletes. Their website displays it in combination with neutrals, brights, pastels and even metallics. Look for the color to show up in fashion, beauty products and home decor.

There are several naturally green flowers that beautifully display the trend. They include dianthus, bells of Ireland, and hellebores, as well as green cymbidium orchids and Fuji spider mums shown in bouquets below.

Wedding Greenery

Use of greenery, as the term applies to natural foliage, is also on trend. At Lilium, we use greens in combination with florals in many of our designs. However, this year, greenery gets the starring role. Many of this season’s brides are opting for minimal florals and more foliage. The result is organic and natural, but still beautiful. Greenery garlands frame the altar and form fresh table runners. Clusters of greens take the place of traditional centerpieces and cake flowers.

Bridal bouquets get a fresh and natural twist with a mixture of textures and green hues. Whereas greenery was once considered “filler,” it’s role is now as important as the flowers. The florals compliment the greenery rather than the other way around.

Lilium stays on top of current trends in color and style to offer our customers the very best in floral design. We are excited to embrace this year’s Pantone pick, and look forward to sharing it with our clients.