The Pantone Color Institute has declared the color of the year for 2019: Living Coral. The vibrant, yet soothing shade is thought to represent our ever-changing environment. Look for the warm, salmon pink shade to pop up in home decor, apparel and accessories, cosmetics, housewares and paint colors.

          

The Pantone Color Institute has been selecting a single color of the year (with the exception of 2016 when two colors shared the honor) for the past 20 years. Their selection is based on careful trend analysis. They explore the entertainment industry, world-wide art collections, fashion, design, and trending travel destinations. They also consider modern lifestyles, recreation trends, and socio-economic conditions. This year, they clearly give a nod to the environment, calling attention to the preservation of our coral reefs.

Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.Leatrice Eiseman, Executive Director of the Pantone Color Institute       

Influences of Technology and Advertising

The Institute’s color choice also takes into account new technologies, materials, textures, and relevant social media platforms. They carefully monitor heavy hitters in the advertising world, like Apple and Airbnb, to provide hints as to trends on the rise.

Airbnb’s recent advertising campaign, shown here in a subway car, features a background very similar to Living Coral.

Floral Implications

2018’s designated color of the year, Ultra Violet, influenced wedding florals throughout the year. Greenery, the 2017 winner, impacted wedding trends in both color and use of natural materials. We expect Living Coral will do the same. In the floral world, the shade can be found in a variety of blooms: roses, dahlias, tulips, gerbera daisies, and peonies to name a few.

Dahlias     David Austin roses

gerbera daisies Bridal bouquet of coral tulips     Coral peonies

Living Coral pairs well with both light and dark colors. In floral arrangements, it is complemented beautifully by green foliage. It is equally at home with pinks and whites, or with fellow warm colors like yellow or orange. Living Coral pops against almost any shade of blue, particularly turquoise.

Coral anthurium sits front and center in this vibrant arrangement.

 

According to Pantone’s website, “Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.” Lilium agrees with their joyous assessment.  We receive a variety of fresh flowers weekly, including blooms in the coral palette. We look forward to finding creative ways to incorporate this year’s Pantone Color of the Year into our fresh arrangements.

The color experts at the Pantone Color Institute have named their Color of the Year for 2018: Ultra Violet. The annual announcement is much-anticipated by designers, manufacturers and trend watchers throughout the country. The chosen color influences fashion, cosmetics, and all things for the home, from paint to textiles, furnishings to florals. Ultra Violet (Pantone 18-3838) is a celestial shade of purple, that falls on the cooler end of the spectrum. It calls to mind  the vastness of the galaxy and all its mysteries.

Ultra Violet influences across multiple categories

Pantone’s Power

Pantone is synonymous with color for a vast array of industries, but it started in the printing industry. They developed an innovative color matching system in 1962, including a swatch book, that ensures colors chosen would match from one print job to the next. The idea spread to include other industries, including plastics, digital technology, fashion and home. As the existing standard for accurate color communication, their color of the year selection becomes more influential with each passing year.

Ultra Violet dominates graphic design and packaging.
Ultra Violet influences beauty products

When choosing the annual color of the year, Pantone experts consider influences from fashion, film, technology, art and travel. They visit venues and events all over the world, including art shows, auto shows, and world events like the Olympic Games, making note of how color is being used.

Pop culture also influences the choice. For example, musical icons Prince, David Bowie and Jimi Hendrix have often been associated with shades of purple. The color evokes creativity and originality. It is also associated with royalty, wealth and complexity.

We are living in a time that requires inventiveness and imagination. It is the kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.Leatrice Eiseman, Executive Director of the Pantone Color Institute

Purple Pairings

The shade has both warm and cool tones in it, which makes it versatile. Ultra Violet blends well with other shades of purple, and also serves as a strong complementary color. Suggested palettes include:

 

 

Purple Reigns

In the floral industry, purples are popular for all occasions, but there is definitely a trend toward purple for weddings. Flowers in shades of purple are available in abundance, and, as you can see from the suggested palettes above, they pair well with many other hues a bride might want to include.

Ultra Violet can be incorporated into floral arrangements for any occasion. It can be either masculine or feminine, so it is a very versatile color. Flowers that capture the spirit of the 2018 Pantone color of the year include calla lilies, hydrangea, dahlias, lisianthus, zinnias, asters, roses, scabiosa, lilacs, chrysanthemums, delphinium, hyacinth, orchids, stock, violets and tulips.

Stop by Lilium or visit our website at www.liliumflorals.com to explore your passion for purple, and visit the Pantone Color Institute website at www.pantone.com to read more about this year’s pick.

 

Lilium heartily approves of this year’s Pantone color of the year: Greenery. Of course, to us, it is Lilium green. It is the shade used in our logo, and throughout our shop, so we may be a bit partial. We are glad that others are embracing one of our favorite shades in 2017.

Each year, the Pantone Color Institute selects one color that symbolizes what is taking place in our global culture. It serves as an expression of mood and attitude.

Lee_Eisemann Pantone Color of the Year 2017 GREENERY

The name “greenery” describes a yellow-green hue inspired by vibrant colors found in nature. It is a nod to the go-green movement aimed at celebrating and protecting our environment. It evokes a spirit of renewal and restoration. The Pantone Color Institute sees Greenery as a versatile color that can be used with many different palletes. Their website displays it in combination with neutrals, brights, pastels and even metallics. Look for the color to show up in fashion, beauty products and home decor.

There are several naturally green flowers that beautifully display the trend. They include dianthus, bells of Ireland, and hellebores, as well as green cymbidium orchids and Fuji spider mums shown in bouquets below.

Photos by Perez Photography

Wedding Greenery

Use of greenery, as the term applies to natural foliage, is also on trend. At Lilium, we use greens in combination with florals in many of our designs. However, this year, greenery gets the starring role. Many of this season’s brides are opting for minimal florals and more foliage. The result is organic and natural, but still beautiful. Greenery garlands frame the altar and form fresh table runners. Clusters of greens take the place of traditional centerpieces and cake flowers.

Photo credit: Light Box Photography

Bridal bouquets get a fresh and natural twist with a mixture of textures and green hues. Whereas greenery was once considered “filler,” it’s role is now as important as the flowers. The florals compliment the greenery rather than the other way around.

Photo credit: Swan Photography

Lilium stays on top of current trends in color and style to offer our customers the very best in floral design. We are excited to embrace this year’s Pantone pick, and look forward to sharing it with our clients.